In each episode of The Smarter Sales Show, you will get tech and technique to sell more and stress less. Here are the highlights of this episode on using LinkedIn to grow sales: 

Duh… connect with us on LinkedIn…

Technique Tips from Merit:

  • Have a really clear title
  • You can change your title as much as you want
  • Use emotional words and describe who is the best ideal client for you in your description section
  • Include a meeting link in your description section so they can go straight to your calendar and book time to talk with you
  • Add social proof to your description. “Jason hired me because…”
  • When you look up prospects, find commonalities. Join groups they are part of already
  • “I noticed that you were on my profile and we both happened to be part of the ABC company group or the ABC interest group. So I’m curious, is there a reason that you were on my profile? Are you looking for someone specific? Here’s a link to my calendar if you are open to talking…”
  • Reach out to our current connections to say, “Hey, it’s been a while since we talked. There are people that you know, that would be helpful for me to meet and vice versa. Can we have a LinkedIn connection meeting and see who we might introduce each other to?”

Technology Tips from Julie:

  • LinkedIn is supposed to be a jumping off point for conversations, not the destination of conversations, so for cover art, like you can go and use a really cool free tool like Canva
  • Add media to your profile. Video is one of the most powerful mediums that we have to communicate
  • Put a PDF out there, an image, a couple of photographs, a video message to help people know who you are and what you do 
  • Make sure that you are connecting up your social media profiles
  • Customize your LinkedIn profile address to make it easier for people to connect with you
  • LinkedIn offers the opportunity to see who is visiting your profile. Use that free option
  • Write articles and posts. When people like or comment, reach out to them to connect
  • Tag contacts and add notes using a plugin that sits in your browser on top of LinkedIn to keep track of where I met

Smarter Sales Soundbites: 

“Anytime I’m in LinkedIn, I’m there for business reason. I’ve got my business mindset on.” 

“There’s a big blank billboard on your LinkedIn profile that you are not potentially using as effectively as you should still have that like blue with the connecting lines and dots like please get rid of that.”

“Have your potential prospect or the person you would like to connect with and do business with to identify themselves in your description.”

“From a technique perspective, you want to realize it’s who you help and why it’s not just a laundry list of your resume.”

“If you’re looking to just put another notch in your bedpost over how many connections you have, knock it off.” 

“People are here one day and somewhere else the next day. But if they’re in your LinkedIn profile, wherever they’re at, you still have that touch point.”

“If you’re hot, then I remember you. If you’re a hot guy, I remember hot guys.” – Merit 🙂

Referenced in this Episode:

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